
Why Knowledge Alone Does Not Change Farming Practice
Awareness campaigns often assume that information leads to action. In practice, adoption depends on cost, confidence, timing and social norms.
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Practical perspectives from our work in extension, climate resilience, soil health and behavior-change communication.

Awareness campaigns often assume that information leads to action. In practice, adoption depends on cost, confidence, timing and social norms.
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Seasonal forecasts only create value when they reach the right person, in the right format, at the moment a decision is made.
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Investing in organic matter, cover and structure produces returns that outlast a single season of fertiliser.
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Measurement designed at the end of a project rarely answers the questions donors and implementers actually have.
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Production gains create limited benefit when aggregation, storage and buyer relationships remain weak.
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Local compost and organic fertiliser can improve soil fertility — if quality, quantity and application routines are addressed together.
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