About us
A Rwandan Consultancy Built on Evidence and Behavior
Agro Behavior Change Ltd works at the intersection of agricultural science, research and human behavior to help institutions deliver results that last.
Who we are
Who We Are
AGRO BEHAVIOR CHANGE LTD is a Rwanda-based consultancy focused on agriculture, behavior change, research, communication and sustainable development.
Founded in 2022 and headquartered in Kigali, we support government institutions, NGOs, development partners, research organizations, universities, farmers' organizations and private companies. Our teams combine agronomy, soil science, climate-smart practice, research methods and communication design.
We are deliberately agile: small, senior teams that work close to the field, generate evidence quickly, and translate it into practical guidance that farmers and frontline staff can act on.
Our vision
A resilient, productive and sustainable agricultural sector where evidence and behavior change drive lasting impact.
Our mission
To help agricultural organizations and communities translate knowledge, evidence and innovation into practical actions that improve livelihoods and strengthen food systems.
Our approach
Understand → Design → Engage → Implement → Measure
A five-step process that keeps every assignment grounded in reality and accountable for results.
- 01
Understand
We start with listening: context analysis, field diagnostics and stakeholder consultation to understand behaviours, barriers and opportunities.
- 02
Design
We co-design practical, evidence-based interventions and communication strategies tailored to the people who must act on them.
- 03
Engage
We mobilise farmers, extension agents, institutions and partners so that solutions are owned locally, not imposed externally.
- 04
Implement
We support delivery with strong project management, capacity building, coordination and adaptive problem solving.
- 05
Measure
We track adoption, outcomes and lessons learned so that results are verifiable and improvements are continuous.
What guides us
Principles in Practice
Local Understanding
Deep understanding of Rwanda's agricultural and development ecosystem.
Evidence Driven
We use data, research and field evidence to inform decisions.
Behavior Focused
We focus not only on what people know, but what they actually do.
Partnership Driven
We work with government, research institutions, development partners and private organizations.
Built for Impact
Our goal is practical, scalable and measurable change.
Work with us
Let's Build Something That Lasts
Whether you are designing a programme, commissioning research or planning a behavior-change campaign, we would like to hear from you.