Seasonal forecasts only create value when they reach the right person, in the right format, at the moment a decision is made.
Climate services have expanded rapidly, but the last mile remains the hardest part: translating probabilistic forecasts into concrete recommendations.
Extension agents are central to this translation. When they are equipped with plain-language interpretation guides and decision options, advisories become actionable.
Feedback loops matter too. Recording what farmers actually did after an advisory helps refine both the message and the channel.
