Agricultural Extension
Design and strengthen extension advisory systems that help farmers access practical knowledge and adopt improved agricultural practices.

Kigali, Rwanda · Since 2022
We help agricultural organizations, institutions and communities turn knowledge into action for more productive, resilient and sustainable food systems.

Who we are
Agro Behavior Change Ltd is an agile, data-oriented consultancy providing advisory, research and communication services for organizations and people working in agriculture. We combine technical agricultural expertise with behavioral insight so that recommendations do not stop at awareness, but translate into practice.
Working across extension, climate resilience, soil health, food systems and capacity building, we design solutions grounded in local knowledge, tested with evidence and delivered through strong partnerships.
Our expertise
Six practice areas that combine agricultural science, research and behavior-change communication.
Design and strengthen extension advisory systems that help farmers access practical knowledge and adopt improved agricultural practices.
Support organizations and communities to understand climate risks and implement resilient agricultural practices.
Promote sustainable farming, soil health, organic production and environmentally responsible agricultural systems.
Provide research, data analysis, assessments and evidence generation to support better agricultural decisions.
Design communication and behavior-change strategies that turn agricultural knowledge into practical action.
Support project design, proposal development, implementation, stakeholder coordination and monitoring.
Why Agro Behavior Change
Five principles shape every assignment we take on.
Deep understanding of Rwanda's agricultural and development ecosystem.
We use data, research and field evidence to inform decisions.
We focus not only on what people know, but what they actually do.
We work with government, research institutions, development partners and private organizations.
Our goal is practical, scalable and measurable change.
Our projects
A portfolio spanning climate resilience, conservation agriculture, soil fertility, food systems and capacity building.
Climate ResilienceStrengthening the capacity of extension services to interpret climate information and advise farmers on managing seasonal risk.
Conservation AgriculturePromoting minimum soil disturbance, permanent soil cover and crop diversification to protect soil health and yields.
Sustainable AgricultureSupporting locally produced organic fertilizer and composting systems that improve soil fertility and reduce input costs.
Our Impact
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Farmers Reached
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Projects & Initiatives
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Partners
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Districts Reached
“From knowledge to action. From action to impact.”
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Partners
We work alongside government, research institutions, universities, development organizations, private sector actors and NGOs. Logos below are placeholders and will be added once each partnership is confirmed.
Ministries, districts and public agricultural agencies.
National and regional agricultural research bodies.
Academic collaborations and student capacity building.
Insights
Perspectives on agriculture, climate, soil health and behavior change.

Awareness campaigns often assume that information leads to action. In practice, adoption depends on cost, confidence, timing and social norms.
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Seasonal forecasts only create value when they reach the right person, in the right format, at the moment a decision is made.
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Investing in organic matter, cover and structure produces returns that outlast a single season of fertiliser.
Read MoreWork with us
Whether you are designing a programme, commissioning research or planning a behavior-change campaign, we would like to hear from you.