Measurement designed at the end of a project rarely answers the questions donors and implementers actually have.
Evidence is most useful when the questions are defined before implementation begins, alongside the indicators that will answer them.
Lightweight, routine data collection often outperforms large one-off surveys, because it allows teams to adapt while the project is still running.
Clear reporting formats — short, visual and decision-oriented — make the difference between evidence that informs and evidence that is filed away.
